10.3.14

Outspoken editor-in-chief is a rare breed these days.


The last time I clicked on "New Post", I was impulsive. It was late night and I was wondering why I cannot get over how bland the fashion week is. The only interesting bite is the street style capture, but it isn't that captivating either. Even after viewing Ghesquiere debut in Louis Vuitton, I still could not shake the feeling of blandness. But that, I suppose, would be another post. 

Lamenting over the death of fashion industry would be a long talk. 

A refreshing point of view I found came from the editor-in-chief of Vogue Italia, none other than the witty, clever, all-womanly Franca Sozzani, who does not only have an impeccable style and direction but also has an impeccable way of thinking. She runs a routine editor column in the magazine's website www.vogue.it and pens her thoughts every day. I mean, how many editors are doing what she is doing these days? On March 7, she posted this and I could not agree more. It is her post-fashion-week thought, how to digest every bits she has witnessed on the runway and what we are supposed to do with it.

"After over a month of runway shows, presentations, fashion events, within a primarily ‘fashionista’ world, the time has come to think about all we have seen, about the inputs we have received.

This is the best time because I still haven’t decided what to do for the magazine, how to outline the next issue, and like the French say, I have time to 'prendre du recul', to get a 'global' but more ‘complete’ perspective, with some more detachment.


You also realize that things you had instinctively liked very much, with a little more aloofness now seem a little ‘overdone’ and less original. You feel as if you were re-assembling a jigsaw and now each piece in in the right place.


This is the moment you realize that you don’t care what people think and what you read in the press, but with a clearer mind you shape your own opinion on the collections showcased.


My idea is that people do not care for a too-studied fashion, that is flawless from a shared aesthetic point of view, and maybe flawed from another, less trendy, perspective."

A little overdone and less original, true that those collections somehow fall into the trap of mediocrity. But Sozzani really put it eloquently: that this is the moment we would not care what people think and what we read in the press.

Read the full post of her thought here. Photo is from here.

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