a scene at Topshop Unique SS 2012, shot by krisatomic
The industry that has fed enormous amount of people, from prominent editors, designers, stylists, to the new breed of bloggers, is for me an excitement yet at times it feels phony. I am clearly not an insider (yet) but to see fashion that has initially started by two obvious reasons: to dress people or, at the extreme side, to create something aesthetic, is slowly contaminated with immense business pleasure, is sort of saddening. It definitely grows fast, even at a speed that is hard for a handful insiders to keep up with, but for me personally, I want to preserve some kind of value. What actually lies there, something that is called style. My silly heart cannot really justify the growing "trend" of grabbing branded stuffs ferociously and cliche world of luxury. There must be some kind of brain in it. I am not saying that it is all full of phonies and attention seekers, because tons of inspiring, determined, creative personalities are clearly still there, which is why I stay to seek more.
A silly yet sarcastic video that has gone viral in youtube inspired me to write this post. Enjoy :)